Blogging Part 1: Social Media Marketing for Business

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THE IMPACT OF SOCIAL MEDIA INSIDE YOUR BUSINESS

You know what it’s all about your business. You have the goals and measures you evaluate. You have clear activities that you refine on a daily basis and are able to incorporate social media marketing to your digital marketing plan. Sadly, this is also the location where things tend to go wrong. The flow of communication and interaction has been developing for more than 25 years, and the manner in which companies and consumers communicate is fundamentally evolving. It is as vital to business success as mass production in the industrial revolution, the impact of the PC and the growth of the web. This relationship is really important to you, your company and your customers.

Why are social networks so important to you and your business?

Social media affect your business offers a great insight into consumer intelligence and collects knowledge directly from your customers. This will boost your logistics, contribute to your research and shorten your product creation process. It’s key to your business success. You may pay for market research, look at your click-through data and figure out where the specific visitors to your pages come from, but that’s all about it. How do you figure out how these apps are put together? Is there a network cluster you can define? Are the users linked to a social graph? Is this powerful and growing? Or is this fractured and weak? Where are the strong, weak ties in your network? How do you know who the influencers are?

If you decide to add these conversational methods to the conventional marketing strategy, you know that you want to get the marketing message out to your clients. Unfortunately, some businesses prefer to use all the networks they know. This often comes across as a scattergun message to the viewer. The ‘launch’ of a blog, the fanfare of making a Facebook profile, a new Twitter name, a Friendfeed list or a YouTube channel are all fantastic ideas that will prove useful to you if you have found the right platform for your post.

Many companies forget what type of messages they are trying to broadcast to their customers and the response they are trying to achieve – the message comes before the medium

HOW TO BE SUCCESSFUL WITH SOCIAL MEDIA

  • Know where your target is.
  • Don’t fish in dirty water — go where the freshwater flows. Choose interactive sites with lots of interactions.
  • Give more than you get. Contribute and connect in order to participate in the conversation.
  • Become of interest to your readers.
  • Be Sociable, guy.
  • Find out who your online allies are.
  • Create a partnership inside organizations with your influencers.
  • Understand your social map, your key connectors, and their social distance from other key connectors.
  • Define the metrics of performance. Do not measure the return on your investment with conventional numerical metrics, but with softer measures such as thoughts, emotions and patterns.

All sales and marketing organizations want some kind of return from their acts. They want to see a tangible outcome. We pay for ads and want to increase profits. We are involved in selling operations and want to make profits. They update their website, run a campaign and want a noticeable increase in the number of visitors to the site. Unfortunately, social media is not operating on such a transactional basis. It is fluid and complex, human-centric and disorganized. People are motivated by the social media movement, and that’s why it can never be a purchase.

Many of them jumped onto the social networking scene and were not successful. They’ve registered with every social networking site they’ve come across and found themselves overwhelmed. They’re thinking how they’re going to continue to keep up with all the knowledge flowing into them and do their job as well. Having a solid strategy in place, it’s very hard to carry out their events in a systematic way to communicate with their audiences. There are only so many hours a day for you to keep up with this knowledge overload and remain safe, so here are some tips to help you be successful – not harmful.

KEEPING IT UNDER CONTROL

  • Be compliant with that. Seek to maintain a daily pattern in your web communications. Burst blogging (or tweeting) strategies are distracting to your audience and add extra load to your day. When you have a fairly simple day, post-date any of your blog posts so that your followers get daily updates. Purpose to tweet frequently, too, and maintain a link with your audience.
  • Don’t get confused by that. There are so many different social networking sites out there that it’s too easy to get inundated with information. Whether you spend the entire day on Instagram or try to keep up with all the status updates and improvements on Facebook, you won’t have time for the majority of the stuff you need to do. You need to know how to weed out all the needless calls. There are some users who seem to have no life outside their online existence, and others who feel desperation. Seek to maintain a healthy balance, screen out the messages you don’t want to see and be ruthless with the unfollow button. Would you still need any of those friends? Are they useful business contacts or automated bots searching for keywords or followers?

  • Syndication – Is that really necessary? You can have accounts on several networking sites and update them on a regular basis with the same details. There are, however, issues with this approach. If you keep several people on various platforms and share different kinds of information with different social networks, they can not appreciate business-related updates on their personal network with you. In fact, there may be some people who join you on all of your social networking sites and who do not share the same details on each of their pages.
  • Don’t delete the pages. Users are coming to the forums for advice. They often do not know that there are other resources available. When you’re posting to the forums, make sure you cross-reference your details to your blog. It drives traffic to your blog and links a range of tools. You may also direct people who ask questions on forums to other social networking sites to help them out.
  • Be kind to me. If you have the experience, share it! There are a lot of people out there who are hungry for information. Share it properly. Be very polite and courteous. Mind that not all of you have the same degree of expertise as you do, so don’t burn them in vain.
  • Don’t expect any immediate results. Your followers can visit your blog or follow you on Twitter, Facebook or LinkedIn and come back if you like your content. Don’t claim to get thousands and thousands of readers a day. Expect to build up slowly over time. Ignore all those Twitter followers who pledge thousands of followers a day. They’re computer bots of no interest to you. You want to be linked to real human beings.
  • Act with undesirables accordingly. If someone tries to communicate with you and you don’t want them to, don’t feel bad about denying the link or stopping the Twitter follow-up. Usually, the individual is not informed that you have declined the link, and if you have denied the link, they will not be able to contact you any further. Don’t promote violence by allowing associations that you don’t like. It’s time to waste and demoralize.
  • Get in contact. Like syndication, your blog is stamped with your personality. Then you advertise it. People are trying to communicate with you. Place a link to your blog on any online profile you’ve got. You’re going to push traffic to your blog. If you have a Twitter account, please link to your Twitter account on web pages whenever possible.
  • Sale if you can, but don’t sale it directly. If you’re selling it, don’t be afraid to talk about it, evangelize it, talk about it — but don’t let your desire to sell overpower your speech. The constant sale will soon be worn to your readers who will dismiss you as spam.
  • Connect.  Social networking is not a one-way contact. Interactions between the participants are what make social networking – social. Take advantage of the connections you make to build new customer partnerships and extend your virtual network. People with a mutual interest will follow you, and you can really enjoy your personal connection.

continue with Part 2

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