Continue from Part 1
SOCIAL MEDIA ONE-YEAR PLAN
- Engage with numerous blogs, forums and wikis discussing issues related to your company or brand. Report on it frequently. Start building a conversation with you.
- Build a blog, please. Seek to blog regularly about important and useful topics that would be of interest to your readers. Have your blog URL on your auto-signature email and on your website. Aim for 100 blog posts a year with an average of 300–400 posts per year. Measure comments on your blog and try to comment on other blogs at least once a day. This takes viewers of other sites back to your site.
- Build a Technorati account and try to increase your Technorati impact by marking your posts so that they can be easily discovered.
- Build your Twitter account. Have your blog URL on your Twitter profile; add your website URL to your account. Talk about your Twitter stream on your page; maybe add Twitter tweets to your page. Plan to tweet twice a day and respond to other Twitter comments. Aim to through your follow-up with valued users who are real people you can communicate with, not automated bots.
- Develop a Facebook page that refers to the URLs of your blog and Twitter stream. Start discussions and invite customers to connect and share reviews on both Twitter and your blog on your Facebook page.
- Create a YouTube channel that links to your blog and Twitter. Upload your videos daily. Encourage dialogue and remarks. Respond to the comments. Please link to your YouTube channel on Facebook, Twitter and your blog.
- Start a UStream channel (or equivalent video streaming service) with an embedded Twitter stream for live interaction with your customers. Advertise it on each of your other social media platforms and advertise all of your other contact platforms on the UStream.
- Create a series of webcasts to help consumers figure out where they’re struggling with your product or brand. Publish them on networks like Twitter, Vimeo, MSN Video and Videojug
Defining your targets
There are several resources, both free and commercial, that you can use to track the campaign’s patterns and metrics. Facebook’s Friend Wheel program tests who’s in your social network and how well your Tier 1 relationships are linked to Facebook. There are other social graphics apps and there are a number of Twitter tools like Twitter Grader and TweetStats that indicate how highly rated your profile is or whether your subject is actually on Twitter. Tracking your preferred metrics means that you will need to watch your online channels on a regular basis. Over time, you will get a month-to-month rise in views, interaction or links clicked and monitor any reviews that have been made. You can then equate the reach you achieve on these platforms with the achieve your reach on your paid media networks, which will give you an idea of their ongoing importance.
WHAT IS RIGHT FOR YOUR ORGANISATION?
There are so many different choices and platforms that you can consider implementing, that it can be difficult to make a decision. I’ve built a simple flow chart to show you your choices when you decide which channels you can use for your company. First of all, you need to determine what you want to do with the use of social media platforms. Would you want to use the forum for the community or do you want to show your business credibility? For ease, the table displays just Facebook, Twitter, Blogging, LinkedIn and YouTube.
Social Media Tools Flowchart
The growing organization has specific outreach criteria and you can use the resources in a specific way to produce a particular set of results. These tools should be used with these forms of connections to your audience; this is how you use resources that can make a difference in how your consumers and partners react.
Careful consideration of your strategy would also make a huge difference to your approach and help you execute a successful plan. The strategy must be closely related to the organizational goals with concrete targets and the right level of expenditure for the project. Then you’ll be able to assess your performance. It is the methods you use to communicate with your customers can vary depending on whether your focus is on business-to-business (B2B) or business-to-consumer (B2C) or whether you run specific campaigns. have grouped more common resources based on their usefulness to the consumer within B2B and B2C settings and the effect on the customers if you use them.
Tools, their value and impact to the customer
There are a lot of social media resources out there. Take your time to choose the right ones for your company.
Consider using virtual environments – anywhere people come together online, there is a chance to do business.
LinkedIn, with more than 303 million monthly active users. registered users worldwide are considered the world’s largest business networking platform. There are prospects here To be exposed to new connections across the current network, search for a job or ask questions from industry experts. Such connections can consist of your direct connections, their connections (your second-degree connections) and their connections (your third-degree connections). LinkedIn is primarily used to find jobs, to recommend those on your network and to obtain feedback for your work. Reviews on your profile are useful if you are searching for new Recruiters and prospective employers to use these reviews to assess how many people have recommended you and to use the information on your profile to gage your job suitability.
Facebook, with nearly 2.4 billion Monthly Active Users, is rising at a phenomenal pace. Most of this content is not appropriate for viewing outside of your immediate network, but it still slips through.
Between Facebook’s friendly interface and links to your friends and family, it’s always easy to forget that it’s a public website between extensions to your links. Unfortunately, Facebook can be a lot more public than you know. Some Facebook users are posting information that should often be kept private. Your own Facebook privacy settings that mean that no one outside your immediate family can see your images or updates to your status, but there’s nothing to stop any of your friends from taking a screenshot and transmitting your message more broadly. There are hundreds of examples of dumb status comments spread through email, blogged about, and propagated as a.jpg screen clipping across the internet.
Twitter, With Twitter’s increase in consumer engagement, there are other similar policies that could be extended to microblogging. If you’re using Twitter as a way to connect with your consumers and provide better customer support to the company, you may want to change your style a bit.
If you have a well established social media policy and blogging policy, and you have raised visibility among your workers, and everyone follows the rules, then you really don’t need to worry. Over time, you will find that internal debates take place within your company, that consumers will self-police their behaviour, and that brand supporters will ensure that your brand message remains clear. Nonetheless, you need to remember stuff that could go wrong.
Knowing Your Customer
If planning to align your marketing efforts with your social media strategy, remember what motivates the online actions of your customers. It means that you need to think about dividing your customers into separate categories based on their behaviour. And that means looking back at their generation.
- If you are approaching consumers between the ages of 20 and 30, think of competitions. The age group appears to be competitive. We set ambitious goals and contend with their peers.
- Between the ages of 30 and 40, consumers want to understand and be aware of who they are and where they fit into a broader picture. We may have described themselves as the working class or the middle class. When they know how important they are to your company, they can understand why you connect with them and how they can help.
- Customers between the ages of 45 and 60 continue to believe that the choices they made are the right ones, meaning that brand interest plays a major role in their decision-making process.
TEENAGERS’ BEHAVIOUR ON SOCIAL NETWORKING SITES
- Teenagers are heavily customized to their online profile because it is a convenient way for them to express themselves.
- They periodically update their profile and change their status and other details. I do so as an extension of their personality in much the same way I design their bedroom.
- Their profile names are filled with non-alphanumeric characters.
- They have mashups of media linked to their profile, and the text in the ‘about me’ section sometimes shifts.
- Teenagers ‘online profiles are seen as an extension of their status changes and online identities.
- Classified social media platforms are of use for B2C opportunities.
- Use the platform wisely. Social networking sites exist for any reason
Having your campaign to go viral can be a positive thing for the company.
- Twitter can be used to transmit and receive related news in almost real-time. Generation Y uses social media platforms differently than older people, so this should be taken into account when designing marketing strategies.
- Conversational marketing increases visibility and satisfaction.
- Will your approach take into account push-pull marketing and dialogue marketing? This needs to be