It is very unusual in an growing digital era for those with a physical product or high street presence not to take advantage of the many platforms to sell online. Selling a product online helps you to meet a larger market and new pools of buyers, with 41 percent of global internet consumers buying goods online in 2014. But if you’ve never explored the area, it can be overwhelming.
You could have begun with a small store, but know you will reach a far wider audience. Or you already have an online presence but want to explore where your product could be seen elsewhere. If you’re self-educated, a beginner or just curious, this guide will give you a detailed overview of where to sell your physical or digital product online, as well as the many platforms that are available. Look here if you are searching for easy ways to make money online
Top Three Ways to Sell Online
- Ecommerce store builders like Shopify and BigCommerce
- Marketplaces like Amazon, Etsy and eBay
- Social media sites like Facebook
How do you know what products to sell online?
All entrepreneurs in ecommerce dream to foresee the’ next big thing.’ Imagine realizing in advance what will become 2018’s best-selling or trendy items.
If there were a easy way to do that, then we would all be millionaires!
All you should do is make the market for your goods work out. The goal here is to maximize your chances of success.
Why are you doing this, then?
Let me show you a couple of techniques.
Using Google Trends–a fantastic way to find out which goods are becoming increasingly popular, and which ones are not. The results are based on the popularity over time of the search word you have selected in Google. Let’s say you want to sell online clothing, but don’t know whether you want to sell floral tops, Hawaiian shorts or retro sweatshirts. You can go into all three and see which one is becoming increasingly popular. Choose the country you want your customers to stay in (we chose the U.S.) and go ahead! Verify that you are checking for some spikes. For example, if shoes are especially common in December, you might want to extend your marketing in that month.
- Conduct work on keywords. If you have an idea about a commodity, enter it in the Google Keyword Analysis tool. You’ll see data on how many people per month search for that name (popularity) and how competitive the keywords are (how many many companies market the drug). As a general rule, avoid the selling of any commodity with fewer than 300 searches per month. What is the point of a product being marketed that there is no market for? You want to make money online selling, right?
- Read online forums–forums and review pages provide you with a clear insight into the issues that consumers face. It’s like sitting in a room with millions of consumers and asking what they’re feeling about those things. Choose any issues that consumers have and use them to design your marketing plan and product choice.
- Learn from major retailers–big online vendors collect a lot of data every single day. What is hot and what is not, they know better than anyone. Check the product pages of the sector’s biggest names to see what’s actually available. Any trends that you can piggyback on? Using Amazon, Etsy and eBay’s own sales data even by testing the industry’s’ Best Selling’ list you are working in regularly. EBay also features a trend tab. Advertisements in newspapers and magazines are also a good way to test which items are backed by big stores in any given month.
- Sell what you love–When you’re passionate about what to sell (such as cosmetics or jewelry, for example), it will influence your decision. It’s much easier to write product reviews, manage marketing campaigns and sell your product, if you believe in it yourself. It does not mean that you will continue to sell hobby related items regardless of whether or not there is a demand for them. Firstly, do the analysis. But if it turns out there’s an appetite for a passion related commodity, then that’s the sweet spot!
How do you present products so they sell?
It is time to market them after you have determined what goods to market and figured out how to source them. After all, even though the food in a restaurant is great, if the menu is badly written and the pictures on the billboard outside look revolting, are you less likely to buy that, right?
And how do you show them when you want to sell goods online so that they actually sell? The two key components of how to successfully sell online are:
- Product photos
- Product details
How To Add Product Images
Your goods can be fantastic, but how can you effectively sell your photos online if they don’t do them justice?
The cool thing is you don’t have to be a professional photographer to deliver great photos to your shop.
Only follow these general rules:
- Always use high-quality pictures – you’ll lose customers if it looks blurred.
- Each time, use the same dimensions of the image. You can adjust the width and height of images using a tool such as Paint.
- Provide as many views as possible–the more you can provide a 360-degree view of your product to consumers, the more confident they will know they are purchasing it.
- Make sure that each product version (e.g. a tee shirt in a different color) has its own image.
- Provide meaning to your customers by displaying photos of your product in use whenever possible.
How To Write Product Descriptions
We are not too keen on details of the commodity on the box. The terms you add to your store will go far further than simply describing the product.
They’re probably one of the most popular ways you can draw customers.
The main reason for that is SEO. One of the key concerns when designing a winning product description should be Search Engine Optimisation. SEO is the strategy used to boost traffic by organic search results to your shop (the list that appears when you type something into Google). To rank for search terms related to your items, keywords must be used in your descriptions –common words your customers are looking up.
Let’s just say you market Hawaiian floral tops. Can your definition say: “Funky Hawaiian floral shirts available. We have cheap vintage shirts in a range of sizes and colours.
The terms in the bold are keywords for example. Create a list of keywords specific to your product when writing a summary, and make sure you use at least three or four of them.
Here are some main do’s and don’ts when writing descriptions of the product:
- Don’t copy and paste descriptions of the seller. It looks amateurish and Google will punish you by knocking your site down its rankings for duplicating content.
- Highlight to your customer the benefits of the product, as well as the features. Don’t just describe your pink Hawaiian shirt (feature), for example, explain how it will make your client look good at party (benefit).
- Don’t use cliches like “game-changer” or “must-have”–the more creative and the less repetitive you can be, the more value your customers get.
- Please compose for your clients. Talk in your language and wonder what motivates you to buy. You can sell ice to the Eskimos with the right terms.
- Don’t change your look from one product to another. It will cause your customers to feel lost and make your store look clunky.
- Do add evidence of socialness. There is no better approval stamp than from clients who have bought your product and are pleased with it. That’s a easy matter to do. For starters, you can add feedback and any media attention to your product page with the online store builders.
- Don’t cheat anyway. That may sound simple, but many people who want to learn how to sell their goods online are making the mistake of mis-selling.
- Tell your story. If you have a compelling backstory in your company, don’t be afraid to share.
To finish this section, let’s have a peek at an example of a quality product description on a Wix store:
Getting Customers And Making Sales
Don’t feel you’ve got to test out all these strategies. Experiment and see for yourself which one fits best.
A helpful exercise is to imagine that you are your target consumer and ask yourself: where are the items I want to look for?
Do I want to go on social media? Check Google?
The more bases you can cover, the greater the chance you get to make a profit!
Social media is one of the biggest weapons on your marketing arsenal.
Billions of potential customers are at your fingertips. Play about with posting product links, promotional campaigns and sharing details about your brand on a number of pages.
First we recommend that you try: Facebook; Instagram and Pinterest. Use hashtags in your posts to match related trends.
These tools also offer a great way to communicate with clients.
The cost of getting in on social networking platforms is very low. One tool we like is Hootsuite which helps you manage posts across multiple platforms.